full groom
A full groom, finished off so your dog goes home looking handsome.
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Life is Ruff is a dog grooming salon at 147 Oxford St N in Auburn, Massachusetts. Gina, Jess and Sara work one to one with every dog that comes through the door.
Book a groomBook a groomWhat we do
One dog at a time, no cages, no rush
Full grooms, baths, deshedding and nail work for dogs of every size, from puppies to Great Danes. Ring us to talk about what your dog needs.
bath and blow-dry
A warm bath and a proper blow-dry, then home smelling great.
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deshedding
For the double coats that blow a lot of fur.
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nails
Trimming and grinding, done kindly and gently, even for the dogs who hate it.
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puppy groom
A first groom for young dogs, taken at their pace.
Book a groomReviews
trusted by local dog people
Rated 5 out of 5 from 31 Google reviews.
“One dog is very sassy and one is very nervous but they both LOVE Gina! We don't have to worry about their stress and we know they're safe.”
“Gina does an amazing job with our large and giant dogs. One on one, no cages and no stress. One of the few people that can trim and grind one of my Danes nails. Super clean and very cute salon.”
“He was nervous at first but now he's quite at home, even laying down & almost napping during his bath! He blows a lot of fur and always looks handsome & smells so great when I pick him up.”
“Sara did a great job giving our Chowder a bath and nail trim. He was nervous at first, but she was patient and kind and treated him like her own. By the end of it, they were fast friends.”
“Both had a full grooming and deshedding. One of them does not like having his nails trimmed but, Gina is always so kind and gentle with him.”
“My Aussie girl is often a bundle of anxiety and a bit weary of groomers but she adores Sara. Luna's reaction to Sara's warm and bright energy when they first met was all I needed to know that my girl was in good hands.”
FAQs
frequently asked question about
Plenty of the dogs here started out nervous and now settle right in, one of them almost napping in the bath. It is one on one, no cages, so there is nothing to hurry her along.
Yes. Large and giant breeds are groomed here, including Great Danes, right down to nail trimming and grinding.
Deshedding is part of what we do, and double-coated dogs are regulars here. Tell us about the coat when you ring and we will talk it through.
Gina once spotted internal bruising on a dog during a groom and sent the owner straight to the vet. If we see something under the coat that looks off, we will tell you.
Tuesday to Friday, 8:00 AM to 6:00 PM, and Saturday, 8:00 AM to 3:00 PM. We are closed on Sunday and Monday.
We are at 147 Oxford St N, Auburn, MA 01501. Ring +1 508-685-3494 during opening hours and we will find your dog a slot.
Good to know
A few short reads on coats
Small things that make grooming day easier for your dog.
Helping a nervous dog through a groom
What settles an anxious dog on the table, and why going slowly the first time pays off later.
Life is Ruff
Nerves
Living with a double coat
What blowing coat looks like at home, and how brushing between visits keeps the fur down.
Life is Ruff
Coats
Dogs who hate having their nails done
Why some dogs dread the clippers, and how a calm, gentle approach turns it around.
Life is Ruff
Nails